Kevin Hunt Video

Business podcasting: Health clubs

This post is the eighth in a 10-part series aimed at providing some ideas for various businesses and professionals looking to get into video podcasting – either daily, weekly, monthly or just whenever.

As we approach the end of January, I bet there are a lot of people walking in to a health club today who have only been members for a few weeks. The New Year’s resolution crowd, if you will.

I know, I’ve been there myself.

This post is aimed at health club management, both the big chain clubs and the small franchise, looking to attract and maintain members.

How can a professionally-produced video podcast help?

Here are five ideas for video podcasts for health and fitness clubs to put on their websites and iTunes:

1. A series of videos featuring personal trainers demonstrating the proper way to use the “machines,” free weights, how to warmup/stretch, etc…
2. Profile your personal trainers, what are their specialties, what’s their story?
3. Profile your members, what are they trying to improve about their fitness, who has a great success story (Think NBC’s “Biggest Loser”).
4. Showcase a fitness class (Pilates, yoga, etc…).
5. Explain the process to join the club, assess body fat, how to establish a fitness/nutrition plan to improve that assessment.

This list could really go on and on. Health and fitness clubs have no excuses not to use video. Just like their personal trainers don’t want to hear excuses from the people they’re helping to get fit.

Here are the first seven business video podcast posts in this series:

1. Real estate

2. Hardware store

3. Doctor/Dentists

4. Construction/Remodeling

5. Nursery/Gardening

6. Restaurants

7. Auto dealerships