Defining digital promotion for small business

April 20, 2009 at 11:42 pm | In Business Video | Leave a Comment

Don’t take my word for it about the power of digital media… listen to marketing guru Seth Godin, in his blog post Monday, titled “Sixty to zero”:

Prediction: 90% of your sales will come from word of mouth or digital promotion by 2011. How do you change what you’re doing today to be ready for that?

Digital promotion. You know, audio, video, text… anything on your Web site or perhaps something you send out as a link to your customers that has to do with you, what you do, what people are saying about you, etc…

But remember, promotion is not always about promoting your products.

Digital promotion promotes you… but it’s really about how you are best equipped to help your customers solve their problems. Through your expertise, your experience, even your personality.

Digitally… with multimedia. Professional and affordable.

What are you waiting for?

How do you change what you’re doing today to be ready…?