Kevin Hunt Video

If you run a small business, or work for one, my question in the title of this post is for you.

Having a website is one thing. Being found on Google is nice. But having a site that gives your potential customers something that provides them with a reason to trust you, buy from you and talk to you is something else.

Look for ways to work video content into your site.

A simple and short, professionaly produced “Hi, my name is…” video clip can go a long way. Be genuine, not scripted. Look directly at the camera, or do it as a TV news-style interview.

Just do something! Let customers know there’s a person behind the product or service. That there’s a passion to your business.

What’s on your website? Words?